British Party Leader Compass released

The PRECEDE Consortium is proud to present its latest Voting Advice Application, the Party Leader Tool “Who Is Your Leader”. The tool consists of two dimensions (the axes of the political landscape). The horizontal axis summarises the statements that distinguish political “left” from political “right”, and the vertical axis reflects the attitudes towards the roles of the elites and the public in government (pro and anti-establishment). We have labelled the poles of the axes using keywords that are common when talking about politics.

A team of experts from the University of Exeter was responsible for placing the party leaders on the statements. The survey included the same questions that we ask you in the tool. We aggregate these experts’ responses about political parties into their positions on our landscape the same way as the users’ responses.

The tool includes the positions of the two candidates in the final round of the leadership contest of the Conservative Party, Liz Tuss and Rishi Sunak. In addition, we also placed the most prominent contemporary and historical party leaders such as Margaret Thatcher, Tony Blair, Nigel Farage, Keir Starmer, Jeremy Corbyn and Boris Johnson.

The tool addresses the ongoing political debate in Great Britain and offers voters new insights in British politics.